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Tencent Market Revaluation: Meta Efficiency, Tencent Cloud Expansion, and DeepSeek’s Disruptive Impact

Tencent Market Revaluation: Meta Efficiency, Tencent Cloud Expansion, and DeepSeek’s Disruptive Impact

Leveraging its self-developed Zixiao chip combined with the DeepSeek-MoE architecture, Tencent has slashed large-model training costs to just 35% of the industry average—saving over 10 billion yuan annually.
Published on
Feb 17, 2025

I. Meta Logic’s “China-Evolved Version”: From Cost Cutting to Capturing Ecosystem Surplus Value

  1. Extreme Sharpening of the Cost-Cutting Knife
  • Reduced Training Costs: Leveraging its self-developed Zixiao chip combined with the DeepSeek-MoE architecture, Tencent has slashed large-model training costs to just 35% of the industry average—saving over 10 billion yuan annually.
  • Enhanced Fintech Efficiency: In the fintech arena, its risk control models now respond four times faster, with fraud interception rates climbing to 99.3% (as demonstrated in the Minsheng Bank case), cutting annual losses by over 1.5 billion yuan.
  1. Implicit Expansion of Revenue Boundaries
  • Boosting Ad Performance: Driven by the dual engines of Hunyuan and DeepSeek, video information stream ads have seen a 27% increase in click-through rates. Each one-percentage-point rise in load rate (from the current 3% to a target of 8%) could add an extra 8 billion yuan in annual revenue.
  • Gaming Enhancements: The introduction of AI NPCs in “Honor of Kings” has led to an 18-minute increase in daily user engagement and a 5% lift in per-user spending. Should this be extended to the top 20 games, it could bolster annual profits by 3.5 billion yuan.
  • Market Misconception: While many assume Tencent’s AI efficiency gains only affect existing business margins, they overlook its ability to capture ecosystem surplus value. For instance, an AI-optimized advertising system can charge SMEs a 20% premium (thanks to improved ROI), effectively imposing a “technology tax.”

II. Tencent Cloud’s Nonlinear Reversal: How Government and Enterprise Orders Are Reshaping Valuation Metrics

Despite the market’s narrow view of Tencent Cloud as merely a “gaming and video cloud” service, its real breakthrough lies in bundling “AI + vertical scenarios.”
  1. Decisive Penetration in the Government and Enterprise Market
  • Winning Bids: The Tencent Cloud + DeepSeek combo has achieved a “tripartite split” in government tenders—its bid success rate in provincial government cloud projects soared from 22% to 41% in 2023 (IDC data), with average project values surpassing 180 million yuan.
  • Profit Structure Transformation: AI modules now contribute a gross margin of 48%, lifting Tencent Cloud’s overall gross margin from 18% to 26% and driving a 140% year-on-year increase in quarterly operating profits.
  1. The Hidden Cash Cow
  • Education Cloud: During the pandemic, 2 million virtual classrooms were deployed. With support from the Hunyuan and DeepSeek models, these evolved into an “AI Teaching Assistant System,” contributing 3.7 billion yuan in annual subscription fees.
  • Medical Cloud: In collaboration with Weining Health, Tencent launched an AI diagnostic assistance platform that charges a commission of 0.8 yuan per consultation, generating over 1.2 billion yuan in annual revenue.
  • Revaluation Potential: Currently valued at only US$28 billion (making up 5% of Tencent’s market cap), Tencent Cloud—if government and enterprise orders continue to grow at 35% annually (despite a staggering 87% in 2023)—could exceed US$60 billion in valuation by 2025, lifting Tencent’s overall market value by 12%.

III. The Ecosystem Nuclear Transformation of AI Agents: How WeChat + DeepSeek Are Rewriting the Internet’s Power Structure

The integration of the DeepSeek R1 model into WeChat on February 15, 2024, is far more than a simple feature upgrade—it is a disruptive reengineering of the internet’s underlying interaction logic. The commercial value of this transformation is becoming clear across three dimensions:
  1. Consumer Side: From a “Search Tool” to a “Demand Execution Engine”
  • Intelligent Ordering: In soft-launch tests of WeChat AI Search, when users type queries like “Weekend family trip in Beijing with a budget of 3000 yuan,” the system automatically pulls data from Meituan (hotels), Ctrip (high-speed rail), and Xiaohongshu (travel guides), and even completes orders via WeChat Pay, earning a 1.5% transaction commission. With an estimated 10% user penetration, this could generate an annual incremental revenue of 5.8 billion yuan.
  • Yuanbao AI’s Viral Effect: As the first consumer app integrated with DeepSeek, Yuanbao AI has already surpassed 23 million users. Its “social fission + red envelope incentive” model (offering a 30-yuan reward for new users) is rapidly deepening market penetration.
  1. Business Side: The “Equality Movement” in Enterprise Services
  • DeepSeek Model Store: Tencent Cloud’s launch of the DeepSeek Industry Model Store enables enterprises to fine-tune their own AI Agents with zero coding.
    • For example, one restaurant chain used its in-store sales data to train a “Promotional Pitch Generator,” boosting monthly sales per outlet by 12%.
    • With annual model fees priced between 50,000 to 200,000 yuan and covering 100,000 enterprises, the revenue potential could exceed 20 billion yuan.
  1. Government Side: The “Pipeline Hegemony” of Intelligent Governance
  • Displacing Traditional IT Integrators: The DeepSeek + Government Cloud combination is gradually replacing conventional IT integrators. In one provincial medical insurance platform upgrade project, Tencent secured the entire service chain—from data cleansing and model training to daily operations—with an annual service fee of 120 million yuan (roughly three times that of traditional contracts).

Goldman Sachs’ Target Price Omission: The Unpriced “Ecosystem Tax” Scepter

Despite Goldman Sachs’ revised target price of HK$534 reflecting parts of the three-fold logic, two critical variables remain undervalued:
  1. The “Channel Fee” for AI Agents
When users are redirected by WeChat AI Agents to platforms like Meituan or Pinduoduo to complete transactions, Tencent can charge a referral commission ranging from 0.5% to 2%. With mini-programs’ annual GMV estimated at 4.5 trillion yuan and assuming a 20% penetration rate, this revenue stream could exceed 27 billion yuan annually—with profit margins as high as 60%.
  1. The Nuclear Explosion of Data Asset Monetization
If WeChat’s vast reservoir of social data is recognized as an asset under the new Ministry of Finance policies, its valuation could reach 1.2 trillion yuan. Even if only 5% is capitalized, this could boost net asset value per share by HK$46.

Conclusion: The Pre-Explosion Moment of a “Thermonuclear” Market Revaluation

Tencent’s market revaluation is now entering a three-stage acceleration:
  • Short-term (6–12 months): The profit release from the Meta logic will drive EPS growth, with video account advertising and a resurgence in cloud business acting as clear catalysts.
  • Mid-term (1–3 years): Within the WeChat ecosystem, AI Agents will create a direct “demand-to-service” network, harvesting transaction commission dividends.
  • Long-term (5+ years): Monetization of data assets combined with the ecosystem dominance of AI Agents will ultimately align Tencent’s market value with that of next-generation internet infrastructure operators.
While the market continues to evaluate Tencent using traditional PE metrics, its valuation framework has already evolved into a tripartite model of “cash flow business + data assets + ecosystem tax.” Goldman Sachs’ recent target price uplift may only be the beginning—those who truly understand the power of the “DeepSeek + WeChat” combination will soon realize that we are at the dawn of a new era in value revaluation.
 
*Disclaimer: The content of this article is for learning purposes only and does not represent the official position of SnowBallHare, nor can it be used as investment advice.