13F stock ownership research
Who owns GOOG? ALPHABET INC 13F holders and position changes
This reverse-ownership view starts with GOOG and shows every matching position in SnowballHare's tracked 13F manager universe. It connects holder-level changes with four-quarter history and company research without presenting delayed filings as live ownership.
Deterministic analysis from filing data
The latest institutional read on GOOG
GOOG's current holder list starts with reported scale. 6 active managers reported $2.1B in aggregate value. Berkshire Hathaway is the largest tracked holder. The top five account for 100.0% of tracked value.
The quarter's holder activity is clearest in the largest changes. Pershing Square made the largest measured share-count move at -94.9%. 1 manager initiated positions, led by Berkshire Hathaway. These filings describe quarter-end positions and do not confirm what managers held after the reporting date.
Looking back across quarters separates persistence from a single-period move. Holder count is above the trailing average of 4.8. Aggregate value also moves with quarter-end share prices, so dollar changes do not measure active buying by themselves.
GOOG becomes easier to judge beside related companies. Related ownership pages include GOOGL, META, MSFT. Return to GOOG stock research for financial statements, earnings, and company risks.
Current 13F snapshot
All institutional holders
Every row below links to the manager's full portfolio page. The table contains 6 current or exited observations for GOOG, ordered by reported market value.
| Holder | Shares | Reported value | Portfolio weight | Share change | Status |
|---|---|---|---|---|---|
| Berkshire Hathaway2026-03-31 | 3,585,215 | $1.03B | 0.39% | New | New |
| Appaloosa Management2026-03-31 | 1,732,700 | $497.04M | 8.38% | -3.0% | Reduced |
| Coatue Management2026-03-31 | 1,115,885 | $320.1M | 1.10% | -44.2% | Reduced |
| ARK Invest2026-03-31 | 720,414 | $206.66M | 1.61% | +32.0% | Increased |
| Pershing Square2026-03-31 | 311,726 | $89.42M | 0.65% | -94.9% | Reduced |
| Baupost Group2026-03-31 | 1,181,131 | $338,819 | 6.62% | +8.6% | Increased |
Quarter-over-quarter activity
Holder changes
New holders 1
- Berkshire Hathaway$1.03B · New
Increased 2
- ARK Invest$206.66M · +32.0%
- Baupost Group$338,819 · +8.6%
Reduced 3
- Appaloosa Management$497.04M · -3.0%
- Coatue Management$320.1M · -44.2%
- Pershing Square$89.42M · -94.9%
Exited holders 0
- No matching holder in the current tracked quarter.
Manager universe
Holder type breakdown
Holder types are a deterministic classification of SnowballHare's small tracked-manager universe, not an SEC legal category. The breakdown helps distinguish concentrated investment firms from diversified institutions and family-office style portfolios.
Rolling filing history
Last 4 quarters
Quarterly totals aggregate only managers with a tracked filing for the period. A change can reflect buying or selling, stock-price movement, a new manager entering the dataset, or a missing comparable filing.
| Quarter | Holders | Reported value | Shares | New | Exits |
|---|---|---|---|---|---|
| 2026-03-31 | 6 | $2.14B | 8,647,071 | 1 | 0 |
| 2025-12-31 | 5 | $3.29B | 11,584,411 | 0 | 0 |
| 2025-09-30 | 5 | $2.47B | 12,000,199 | 1 | 0 |
| 2025-06-30 | 4 | $1.41B | 10,591,785 | 0 | 1 |
Communication Services
How GOOG compares
- Holders
- 6
- Value
- $20.12B
- Top 5
- 100.0%
- Holders
- 7
- Value
- $5.31B
- Top 5
- 98.7%
- Holders
- 6
- Value
- $4.05B
- Top 5
- 99.9%
Peer pages are selected from the same sector and similar reported company scale when data is available. Compare holder count and concentration, but remember that the same limited manager universe can have very different relevance for different stocks.
Filing interpretation
Common questions about GOOG institutional ownership
Who is the largest tracked institutional holder of GOOG?
Berkshire Hathaway is the largest active holder in the current GOOG sample, reporting $1.0B. The GOOG holder table ranks every matched manager.
Which institution increased its GOOG position the most?
Berkshire Hathaway recorded the largest increase or new position by reported value in the current cycle. Its row appears in the GOOG change section.
Which institution reduced or exited GOOG most significantly?
Pershing Square recorded the largest reduction or exit by prior reported value. Compare it with the other GOOG holder changes.
Did new holders enter or existing holders exit GOOG?
1 new holder entered the tracked sample. No tracked GOOG holder exited. Named managers are shown in the GOOG activity grid.
How concentrated is tracked ownership in GOOG?
The five largest tracked holders represent 100.0% of reported GOOG value. Compare the ranking in the GOOG holder table.
How has tracked ownership in GOOG changed across four quarters?
The latest cycle has 6 active holders versus 5 in the oldest displayed comparison quarter. The GOOG four-quarter series separates holder count, shares, and reported value.
What company evidence should be checked alongside GOOG's 13F changes?
Use the GOOG stock research page to compare institutional moves with revenue, margins, cash flow, insider filings, earnings, and company risks. A delayed ownership filing should not override newer operating evidence.
Primary-source record
Sources and methodology
Source: SEC EDGAR 13F-HR information tables for the managers SnowballHare currently tracks. Rows are aggregated by manager and ticker, then compared with the prior available filing. The dataset is delayed, partial, and historical by design.
Disclaimer: Historical filing data is not investment advice. Check material facts against original SEC records before acting.