US · Communication Services
GOOG stock analysis: filings, institutional holders, and operating trends
Alphabet Inc. (Class C) operates in the Interactive Media & Services industry within the Communication Services sector and is a constituent of the S&P 500. This page connects filing evidence with ownership, insider activity, forecasts, ETFs, and peer context so each dataset can be checked against the others.
Deterministic, source-linked commentary
What the latest evidence says about GOOG
GOOG's current operating picture begins with the latest company report. 10-Q covers CY2025Q1. quarterly revenue was $90.2B; year-over-year growth was 12.0%; operating margin was 33.9%; trailing free cash flow was $64.9B. Read together, these figures test whether scale is translating into profit and cash. Verify periods and company footnotes in the original SEC EDGAR filing.
Reported institutional positions offer a delayed but useful cross-check. 6 tracked managers reported $2.1B of aggregate value. Pershing Square recorded the largest measured share-count move at -94.9%. 13F positions arrive after quarter end and exclude many shorts, cash balances, and derivatives; inspect the full holder record before drawing a conclusion.
The valuation range should move when GOOG's operating assumptions move. The forecast scenarios were updated 2026-05-21. Revenue growth, margins, cash generation, and risk assumptions must be checked against each new filing.
No single dataset settles the GOOG research case. Use institutional ownership, insider filings, forecast scenarios alongside the filing. Company facts can update before 13F positions, so align every source date and report period before treating a difference as a change in fundamentals.
Business model
Company snapshot
Alphabet Inc. (Class C) operates in the Interactive Media & Services industry within the Communication Services sector and is a constituent of the S&P 500. The latest standardized snapshot records $343.78B of trailing revenue, $160.29B of net income, and $64.86B of free cash flow. These figures describe the reported company, while valuation and price require a separate market-data timestamp.
Operating lines
A named product, service, or operating exposure identified in the company description.
Geographic revenue mix
The current standardized filing dataset does not extract a comparable geographic revenue table for every issuer. Review the latest 10-K segment note for domestic and international mix, concentration, foreign-exchange sensitivity, and country-specific regulation.
10-Q · 2026-04-30
What the latest filing shows
Revenue for the latest standardized quarter was $90.23B, while diluted EPS was 2.81. Revenue changed 12% from the comparable period. Gross margin was 59.7% and operating margin was 33.9%. Margin direction matters because it shows whether growth is translating into operating leverage or requiring more cost to support.
Open original SEC filing13F-HR
13F institutional holdings
6 tracked institutional managers currently report GOOG, representing $2.14B of aggregate value. The top five account for 100% of tracked value. This concentration is calculated only within SnowballHare's manager universe, not across every institutional owner.
Top institutional holders
| Holder | Shares | Value | Portfolio weight | QoQ |
|---|---|---|---|---|
| Berkshire Hathaway | 3,585,215 | $1.03B | 0.39% | New |
| Appaloosa Management | 1,732,700 | $497.04M | 8.38% | -3.0% |
| Coatue Management | 1,115,885 | $320.1M | 1.10% | -44.2% |
| ARK Invest | 720,414 | $206.66M | 1.61% | +32.0% |
| Pershing Square | 311,726 | $89.42M | 0.65% | -94.9% |
| Baupost Group | 1,181,131 | $338,819 | 6.62% | +8.6% |
Capital and holders
Ownership structure
- Tracked 13F value: $2.14B
- Tracked active holders: 6
- Top-five concentration: 100%
- Shares outstanding: 12,116,000,000
Tracked 13F value is not the same as institutional ownership of float because the manager universe is intentionally limited. Insider ownership also requires the latest proxy statement and is not inferred from short Form 4 windows. This section therefore separates observed data from estimates instead of presenting false precision.
CY2025Q1
Earnings analysis
| Period | Revenue | Net income | EPS | Operating margin |
|---|---|---|---|---|
| CY2025Q1 | $90.23B | $34.54B | 2.81 | 33.9% |
| TTM | $343.78B | $160.29B | 13.1 | 38.6% |
| CY2024 | $350.02B | $100.12B | See filing | 32.1% |
The standardized data shows revenue growth of 12%, an operating margin of 38.6%, and a net margin of 46.6%. Without a dedicated earnings article, the original filing remains the primary source for management guidance and expectation comparisons.
Scenario analysis
Forecast range
GOOG is a NASDAQ-100 stock with a checked price of 384.90, market cap of 4.69T, and revenue of 422.50B. A practical 2026 scenario map is $289-346 in a bear case, $354-443 in a base case, and $454-558 in a bull case. The forecast depends on digital advertising, streaming, connectivity, and media cash flow.
Forecast assumptions
- Revenue growth must be checked against the latest filing and management guidance.
- Current reported operating margin is 38.6%.
- TTM free-cash-flow margin is 18.9%.
- Discount rates and valuation multiples should move when risk-free rates, business risk, or estimate confidence changes.
This is not a buy or sell recommendation. Forecasts are conditional ranges whose assumptions can fail.
Open forecast methodology and scenariosCommunication Services
Peer comparison
| Company | TTM revenue | Revenue growth | Operating margin | Tracked holders |
|---|---|---|---|---|
| GOOGAlphabet Inc. (Class C) | $343.78B | 12% | 38.6% | 6 |
| GOOGLAlphabet Inc. (Class A) | $343.78B | 12% | 38.6% | 7 |
| TAT&T | N/A | N/A | N/A | 0 |
| METAMeta Platforms | $197.38B | 33.1% | 41.2% | 8 |
| VZVerizon | $136.25B | 2.9% | 23.9% | 0 |
| CMCSAComcast | $122.86B | 5.3% | 17.4% | 0 |
| DISWalt Disney Company (The) | $98.42B | 6.5% | 18.5% | 0 |
GOOG's 12% revenue growth and 38.6% operating margin should be read against peers using the same reporting definitions. A higher margin may reflect pricing power or business mix, while a lower margin can reflect investment, cyclicality, or weaker economics.
Fund ownership
ETF exposure
GOOG appears among the disclosed top holdings of 10 tracked ETFs shown below. ETF weights change with price movement, rebalancing, creations, redemptions, and issuer methodology.
| ETF | GOOG weight | AUM | Holdings date |
|---|---|---|---|
| VOOVanguard S&P 500 ETF | 2.89% | $960.58B | Apr 30, 2026 |
| IVViShares Core S&P 500 ETF | 2.85% | $823.49B | May 19, 2026 |
| SPYState Street SPDR S&P 500 ETF | 2.90% | $761.47B | May 18, 2026 |
| VTIVanguard Total Stock Market ETF | 2.54% | $640.84B | Apr 30, 2026 |
| QQQInvesco QQQ Trust Series I | 3.55% | $466.45B | May 15, 2026 |
| VUGVanguard Growth ETF | 5.11% | $224.72B | Apr 30, 2026 |
| IWFiShares Russell 1000 Growth ETF | 3.34% | $128.66B | May 19, 2026 |
| SPYMState Street SPDR Portfolio S&P 500 ETF | 2.60% | N/A | Apr 15, 2026 |
| ITOTiShares Core S&P Total U.S. Stock Market ETF | 2.54% | $90.67B | May 19, 2026 |
| SCHXSchwab U.S. Large-Cap ETF | 2.75% | $70.63B | May 19, 2026 |
10-K · 2025-02-05
Key risk factors disclosed in the latest 10-K
The categories below are a deterministic research checklist anchored to Alphabet Inc. (Class C)'s industry and latest annual filing. They summarize areas investors should locate in Item 1A; they do not replace the company's exact legal disclosure.
- Demand and product-cycle risk: Interactive Media & Services can experience changing customer demand, replacement cycles, and competitive product launches that affect revenue timing.
- Competition and execution: Market share depends on product quality, pricing, distribution, innovation, and management's ability to convert investment into durable customer demand.
- Supply chain and counterparties: Supplier concentration, logistics disruption, component availability, and customer concentration can affect delivery schedules, costs, and working capital.
- Regulation and litigation: Antitrust, privacy, securities, labor, tax, environmental, and industry-specific rules may change costs or restrict products and business practices.
- Financial and market risk: Foreign exchange, interest rates, credit conditions, investment values, and capital-allocation decisions can affect reported earnings and valuation.
Shareholder returns
Dividend and buyback history
Dividend
Alphabet Inc. (Class C) reported $7.41B of dividends paid over the trailing period and $2.43B in the latest standardized quarter. These are company cash outflows, not a per-share forward yield.
Share buybacks
The standardized snapshot does not currently expose a reliable repurchase authorization and share-count bridge for every issuer. Compare diluted shares outstanding across filings and read the capital-return note before concluding that buybacks reduced the share base.
Research workflow
Common research questions about GOOG
Who is the largest tracked institutional holder of GOOG?
Berkshire Hathaway is the largest active holder in SnowballHare's current sample, with $1.0B reported. See every named manager on the GOOG ownership page.
What does recent insider activity show for GOOG?
No recent Form 4 transaction appears in the current GOOG window. Check the GOOG Form 4 history for later company-officer or director filings.
What business does Alphabet Inc. (Class C) operate?
Alphabet Inc. The GOOG company snapshot connects that business description with reported revenue, profit, and cash flow.
How does GOOG compare with a close operating peer?
GOOG's revenue growth is 12.0% and its operating margin is 38.6%. Compare those figures with GOOGL research using the same definitions.
What do the latest financials say about GOOG?
10-Q reports $343.8B of trailing revenue, with revenue growth of 12.0% and an operating margin of 38.6%. The supporting period and source are listed in the GOOG filing section.
How strong is GOOG's cash return profile?
Alphabet Inc. (Class C) reported $7.4B of trailing dividends paid alongside $64.9B of free cash flow. The GOOG capital-return section separates company cash outflows from a forward per-share yield.
Which assumptions matter most for the GOOG outlook?
The GOOG range depends on revenue growth, operating margin, cash conversion, and the risk assumptions in each new filing. Recheck them in the GOOG forecast section.
Primary and reference data
Sources and methodology
- Filings: SEC EDGAR CompanyFacts, 10-K, 10-Q, 8-K, Form 4, 13F-HR.
- Fundamentals: SEC EDGAR CompanyFacts; market references may use yfinance and Finnhub where explicitly available.
- ETF: Issuer disclosures and the locally dated ETF holdings snapshot.
Methodology: How SnowballHare parses and validates data.
Editorial standards: How research is published.
Disclaimer: Informational only; not investment, legal, or tax advice. Cross-check material facts against original filings before acting.
Reference notes
Data notes
Reporting dates
Use filing dates, report periods, and source links together for GOOG. A company filing, a 13F disclosure, a Form 4 transaction, and an earnings release can describe different time windows, so the date beside each row matters before comparing signals.
Ownership context
13F rows are delayed public long-equity snapshots from a selected manager universe. They are useful for seeing which tracked institutions reported exposure, but they do not show every hedge, short position, cash balance, or trade made after the quarter ended.
Insider transactions
Form 4 activity should be read by transaction type, role, value, and remaining ownership. Open-market purchases and sales are different from grants, option exercises, gifts, or tax withholding, and the original SEC filing is still the controlling document.
Earnings and forecasts
Earnings pages and forecast pages are linked when a supported article exists. Treat those pages as context for reported numbers, guidance, margins, and scenario assumptions, then return to the table data when you need the underlying source date or filing trail.